A simple formula to unlock extraordinary results.
Understanding the Importance of the Three C’s in Achieving Success.
Many years ago while working in the web hosting industry I advocated for what I then called, “The Three C’s of Hosting” in the offering of services and support to users and customers. Little did I know this seemingly simple idea would stick with me and serve as a mantra for most endeavors. In every field — from business and leadership to creativity and personal growth — the difference between those who simply “get by” and those who stand out often comes down to three powerful traits.
I call them The Three C’s:
Be Competent.
Be Concise.
Be Consistent.
They’re simple words, but don’t let that fool you. When you truly embody these qualities, doors open. People listen. Opportunities find their way to you. And perhaps most importantly, you build a foundation of trust and excellence that no setback can easily shake.
1. Be Competent: Master Your Craft
Everything begins here. Competence isn’t just about having the credentials — it’s about truly *knowing your stuff* and continually leveling up. When you’re competent, you exude quiet confidence. People sense that they can depend on you.
You deliver results, not excuses.
You understand the nuances others overlook.
You set a standard that inspires those around you.
And here’s the truth: **competence is magnetic**. It draws respect and creates momentum. So commit to learning relentlessly, refining your skills, and showing up prepared. Excellence is a habit — not a coincidence.
2. Be Concise: Speak With Purpose
We live in a world overflowing with noise. Those who rise above it know how to make every word count.
Being concise is about more than brevity — it’s about **clarity**. It’s about distilling your ideas to their essence so your message lands with power. When you speak or write with precision:
You command attention.
You eliminate confusion.
You leave a lasting impact.
Think of it this way: clarity cuts through clutter like a laser. People remember the person who speaks with intention, not the one who rambles without direction.
3. Be Consistent: Show Up Relentlessly
If competence is the foundation and conciseness is the amplifier, then consistency is the force that builds empires.
Anyone can have a great moment. Few sustain greatness over time. Consistency is what turns potential into legacy.
It’s the daily commitment to keep showing up.
It’s the steady delivery of quality, even when no one’s watching.
It’s doing the work when the initial spark has faded.
Consistency is often the quietest of the three C’s, but it’s the one that makes the biggest difference in the long run. Your habits shape your future far more than your intentions ever will.
Why The Three C’s Matter
When you bring Competence, Conciseness, and Consistency together, you create a powerful personal and professional presence.
Competence earns trust.
Conciseness earns attention.
Consistency earns loyalty.
Master these three, and you don’t just participate in the game — you change it.
Be competent. Be concise. Be consistent.
Your future self will thank you.